Startup Extreme (SX) Conference

By | Newsletter

Startup Extreme (SX) Conference

Parts of the SevenSix team participated in the innovation conference Startup Extreme (SX). The conference, which was held for the fifth time this year, brings together entrepreneurs, startups, investors and international press for two active and fast-paced days in beautiful surroundings in Voss, Western Norway.

The purpose of Startup Extreme is to give the Norwegian startup company an international arena to showcase their products and services. From the big stage in the festival tent, well-known, international speakers and startups both from Norway and abroad shared their experiences and tips. The outdoor festival area had several meeting points where the participants could connect with other brands and companies, expand their network and learn from each other.

At SevenSix we recognize this approach, to democratizing knowledge and provide more opportunities and tools to succeed. from our own business strategy. We work hard to develop solutions that will give more tennis players around the world the opportunity to excel from new technology and methodology for player development. In this way, players can develop and improve their skills throughout their lives. 

This year, Startup Extreme coincides with another major event at Voss, the world’s largest extreme sports festival Ekstremsportveko. It’s far from coincidental, as the Startup Extreme team have thrown their forces together with the organizers of Ekstremsportveko. This year’s conference opened therefore with a number of activities for the SX participants, among them rafting, climbing, mountain biking, tandem skydiving and paragliding. This was an excellent opportunity to get to know the other conference participants in a unique and informal setting.

This sports-related theme of the conference contributed to SevenSix standing out among the 700 SX participants, as we were one of the few startups present working with sports tech. We had some very exciting meetings with investors and other startup companies that are as well working on developing new and groundbreaking technological solutions.

The record-high participation at this year’s startup conference is a valid illustration of the high activity in the startup scene in Norway today. With the recent acquisition of Nabobil by the American giant Getaround, Norway is becoming one of Europe’s most exciting incubators for technology companies with a global perspective. SevenSix is ​​a leader in its field in sports tech in Norway. We are very happy to have participated in this exciting initiative, which is also supported by our partners Innovation Norway and Argentum. Now we are looking forward to several exciting events and meeting places for entrepreneurs!

🔥We´re so excited for this!

By | Newsletter

Hi team!

We hope you´ve had an incredible start to 2019 and are well on your way towards a new year with great tennis moments! We are so excited to start this season with you!

Here´s some of what you can expect from our newsletters moving forward:

  • Tips on how to make the most of SevenSix platform
  • Latest insights on technology​
  • Shout outs to our awesome SevenSix team of coaches
  • Updates on SevenSix. We strive to improve off court every day, so you can succeed on court.


Stavanger Tennis Club Norway partners up with SevenSix:

– We want to be at the forefront of new technology and of concepts that push the sport of tennis forward, says Cezar Johansson, manager of one of Norway´s largest tennis clubs, Stavanger tennis club.

– A lot of our members do not have access to our coaches, and there are several reasons for this. A couple of reasons are that our coaches are fully booked when a member wants to be coached or that the courts are fully booked when a member has the possibility to be coached. We want to make our coaches more accessible to our members and we want for our coaches to have more possibilities. SevenSix helps us with both of these things. That is why we encourage our coaches and players to sign up to SevenSix.

Read more (Norwegian version) >>


SevenSix receives grant from Innovation Norway:

Our research shows that only 50% of the members of a tennis club have access to a tennis coach or technology to help them improve. We want to change this. SevenSix equips players with an innovative and user friendly technology to become better players – throughout their life. Our ambition is to build the world´s first AI tennis coach, which will help both players and coaches improve.

Read more (Norwegian version) >>


SevenSix interviewed by is all about the future of coaching / learning tennis. Founder Alex Johansson is a big believer of productive technology as a tool for the future of tennis. Alex recently spoke with CEO of SevenSix, Trond Kittelsen, about the current state of SevenSix, the company’s development as a startup, and the potential of exciting new tennis technologies.



Rafael Nadal is implementing new technology to give him an edge on the court. Coach Carlos Moya utilizes video and data to further refine Rafael Nadal’s form:

During a preseason training session, Rafael Nadal’s physiotherapist, Rafael Maymo, whipped out his iPhone while Rafa executed a serve as coach Carlos Moya looked on. The purpose: To analyze, frame by frame, the mechanics of his swing. Video is just one tool the team is utilizing in the hopes of producing a more potent serve and improve his overall game.


👀 Are you who we are looking for?

By | Newsletter

Hi team!
How are you? Enjoying the clay season much? We hope so!

As much as we are so excited about what incredible tennis the world has seen lately, we are tirelessly working on making the SeveSix application better – and would like to ask for your help!

How can you help?

We are looking for coaches and players who are available for a 30 minute interview on how it is to be a coach / player. Please reply to this email if you would like to help or send as an email at

We would really appreciate the support to make a better platform for you!

On another note, we are in awe of the impressive feat by Italian stallion Fabio Fognini who accomplished his childhood dream at the age of 31, winning his first ATP 1000-title at Monte-Carlo recently. Hope you got to see some of that action too!

Here are some of the latest tennis highlights that also made an impact on us:


Speaking of clay season – here are 17 metrics that matter most on dirt

What matters most to winning in clay court tennis? The way your foot slides on clay, and the way the ball reacts with the granules of “terre battue” is different than playing on hard court. But is there more to it than that?

Read more (via >>


Feedback in tennis.. Is less truly more?

We found this to be an interesting read from Mattspoint Tennis on feedback freequency in tennis. In this article writer and coach Matt Kuzdub offers research based insight into when we as coaches should provide feedback, how often we should be providing pieces of feedback to players and why this is important.

Read more (via >>


Roger Federer warmup routine

– This is one thing I do so much more now than ever, the whole warmup thing. I used to just jump up and down when I was a teenager. Now it’s much more than that.

Check out Roger Federer´s warmup routine and find out one of his favorite warmup exercises >>


SevenSix is on LinkedIn – are you?

We recently joined LinkedIn and created a company profile for SevenSix. So stoked to connect with other tennis networks on LinkedIn! If you are interested in following the business side of SevenSix, company news, press releases and a good read about tennis and technology, make sure to follow us on LinkedIn! We´d love to connect!

Follow SevenSix on LinkedIn >>